WelcomeAbout Anglia Ruskin UniversityVision and ValuesCorporate Marketing ServicesThe RoleJob DescriptionPerson SpecificationConditions of ServiceHow to ApplyTimetable

The Role

As Director of Corporate Marketing Services, you will form part of the Corporate Management Team which is the Senior Management Team at Anglia Ruskin University.

You will play a key role in developing the strategy of our university, communicating with internal and external stakeholders as well as translating strategy into deliverables through the management of multi-functional teams.

You will be a dynamic, high-level strategist with a proven ability to work in a plural, politically complex environment. You will exude bags of enthusiasm, passion, innovation and creativity and you will bring your experience of managing multi-functional teams to this role.

Your enthusiasm for the role will be matched only by your commitment and dedication to its vision and values that champion diversity, inclusion, innovation and high quality.

The need for innovation is an absolute 'must' as we strive to deliver 'more for less' in a highly discerning market; the importance of delivering relevant, contemporary, high-quality products that offer real value for money cannot be overstated.

Specific Challenges for the Role

We are in a period of dramatic change for those involved in the Marketing Function within UK universities. Against a back-drop of 'capped' HEFCE numbers and a recession, the ability to replace Government funding sources with other income streams is ever important. The Marketing Function will play a critical role in seeking out what the customer wants in terms of product (defined as the total student experience) and pricing, and provide it to the client in a manner which leaves them, at the very least, highly satisfied with the result.

In practical terms, these marketing deliverables include the following:

• To continue to raise, and manage, our profile and reputation with opinion formers, influencers and decision-makers that includes staff, stakeholders and the media
• To continually improve work with Faculties to raise undergraduate and postgraduate student intake by providing a range of high quality events that promote courses to target audiences
• To lead on provision of a robust, evidential base upon which our university's activity can be developed with confidence
• To further improve our customer service at the Admissions Office
• We want to ensure that our marketing activities are cutting edge and innovative and that we put high-quality customer service along with our values at the heart of all we do.